child care marketing

Newsletters are a very important form of communication between families and preschools. Many parents will get most of their information about your program, schedule, and classroom activities from your newsletter. A great newsletter is not hard to create, but it does take some time and planning. Here are 14 tips for making a great newsletter, specifically for child care and preschool programs:

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Local newspapers? Flyers? Open houses? Online ads?

No. No. No. And No. None of these are the secret to child care marketing.

To most child care providers and preschool directors, marketing seems enigmatic. If you are running a preschool or a family child care program, you may not have any formal business and marketing training. It is much more likely that your education and expertise are in early childhood education, child development, or family studies. And that’s a good thing!

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Parents are always nervous and concerned about choosing child care for their kids. They worry about what their kids will be doing, who they will be with and whether they will be loved. They are nervous about whether their baby will be fed when he or she cries. They want to know that their children are learning and blossoming at preschool.

As a child care provider or preschool director, you must fully understand these feelings and empathize as much as possible in order to win parents over. A failure to follow up on a child care referral, or a bad first impression will ruin your chances of getting an enrollment.

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A s a child care owner or preschool director, you are in the business of enrolling new students. Yes, this might sound crude, but the only way you will stay in business is if you indeed enroll children at your facility. So you must be ready every day (every minute, really) to follow-up on “leads.” Parent leads, or “referrals”, are prospective parents who show interest in your child care program, either by calling you, emailing you, or stopping by your center for a tour.

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In our last blog post, we covered the basics of social media marketing, which typically involves creating (or sharing) content that attracts attention and encourages readers to share it with their social networks. To put it shortly, it’s word-of-mouth in the digital age. In this post, I’ll share 3 reasons why you should use social media marketing for your child care and preschool program.

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Did you know that 8 out of 10 consumers use the Internet to research local businesses and that 72% trust online reviews as much as personal recommendations?[i] Web results have tremendous influence on most people’s buying decisions, especially moms with young children. This means that for child care providers and preschool directors like you, using online marketing to create a great online presence is more important than ever.

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Marketing the old-fashioned way doesn’t work anymore. Your customers – parents – have migrated to the Internet (8 out of 10 consumers research local businesses online so online marketing is now key to running a successful child care business. In our previous post, we discussed online marketing and shared the top 5 online marketing strategies for child care providers.

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