marketing

Facebook is the world’s most popular social networking website with over a billion users worldwide. If you’re not using it to reach prospective parents and engage with currently enrolled families, you’re missing out. The benefits of using Facebook are countless for all businesses, but as discussed in our earlier blog post, it’s especially true for child care and preschool programs because of your target audience: mothers with children under 5 are the most active users of social media.

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Did you know that 8 out of 10 consumers use the Internet to research local businesses and that 72% trust online reviews as much as personal recommendations?[i] Web results have tremendous influence on most people’s buying decisions, especially moms with young children. This means that for child care providers and preschool directors like you, using online marketing to create a great online presence is more important than ever.

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