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How to Make a Great First Impression When Prospective Parents Call

How to Make a Great First Impression When Prospective Parents Call

First impressions are so important!

They are important in friendships, dating, business and pretty much every aspect of life. And yes, they are important for your child care or preschool program! We all judge people and places based on the very first time that we meet or see them. This may not always be fair but it is true.

The messages that parents get from you and your staff when they first call or visit your center will likely be “make or break.” They will have a lasting impact and will color their opinion of you from that moment on. That first impression will affect what parents think of your facilities, of you, of your program and of your business, in general. Parents who are left with a bad taste in their mouth won’t hesitate to speak poorly of you to other parents.

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