Local newspapers? Flyers? Open houses? Online ads?
No. No. No. And No. None of these are the secret to child care marketing.
To most child care providers and preschool directors, marketing seems enigmatic. If you are running a preschool or a family child care program, you may not have any formal business and marketing training. It is much more likely that your education and expertise are in early childhood education, child development, or family studies. And that’s a good thing!
Marketing is a key component to any successful business. It is critical that businesses advertise and market their products and services. In your case, you offer a service and you need to be sure that local parents know about it. No one will enroll their child in your preschool if they don’t know you exist! Seems obvious but despite that…
Running a preschool is, of course, a business. First and foremost, you are responsible for the loving care and education of young children. It is a huge responsibility! However, you’re also business owners looking to make money so that you can continue doing what you love. You need children enrollments or you will go out of business. It’s that simple.
Earth Day is celebrated on April 22nd every year. It’s a great day to celebrate our planet and show our children how they can help Mother Nature. Educators have a responsibility to teach youngsters about the consequences of their actions and to help them understand why it’s critical to protect the Earth. This education should start as early as possible, and as a child care provider or preschool director, you’re in the best position to help our children be an active part of protecting the environment. And here’s the thing:
As with any business decision, the choice to add extracurricular activities to your child care program should be evaluated on the basis of profit (revenue vs. cost.) Of course, there might be other reasons why you would want to add extracurricular activities but you should at the very least know the financial impact that it would have.
If you are considering adding new activities or classes, you need to think about how much it will cost you to get it started and keep it running. The reality is that you will be able to advertise these programs and discuss them during parent tours. You will likely see an increase in enrollments when parents are made aware of extracurricular activities. It is generally a huge selling point.
It’s time for school pictures! How fun!
Well, not always.
Many times, picture day can become a stressful, tiring and downright crazy day that leaves preschool directors pulling out their hair and toddlers crying in their teacher’s arms. Why is that? There are a few reasons but the biggest is just that young children don’t do well with changes in routine. In addition, parents have very high expectations for what they want their children’s photos to look like. When it comes to picture day, as a child care provider, you have two main priorities:
Parents are always nervous and concerned about choosing child care for their kids. They worry about what their kids will be doing, who they will be with and whether they will be loved. They are nervous about whether their baby will be fed when he or she cries. They want to know that their children are learning and blossoming at preschool.
As a child care provider or preschool director, you must fully understand these feelings and empathize as much as possible in order to win parents over. A failure to follow up on a child care referral, or a bad first impression will ruin your chances of getting an enrollment.