1
Why Parent Reviews Matter For Your Child Care Center
2
10 Steps to Organizing a Successful Preschool Open House
3
Intergenerational Child Care Program: Building Relationships Between Children and Seniors
4
How to Run a Promotion for A Child Care Center
5
Top 10 Qualities of a Great Preschool Teacher
6
6 Tips to Improve Your Child Care Program’s Online Profile
7
14 Tips to Make a Great Preschool Newsletter
8
How I Started a Home Daycare When My Baby Was Born (and Her Dad Left Us)
9
The Secret to Child Care Marketing
10
How Much Should I Spend on Marketing for My Child Care Program?

Why Parent Reviews Matter For Your Child Care Center

In this day and age, nothing matters more to a business than its online presence. It doesn’t matter if you are running the greatest child care or preschool program in town with exceptional teachers and an outstanding curriculum, if no one can find you on the web. Whether you realize it or not, if you are not on the internet, then you are losing customers.

Why?

Read More

10 Steps to Organizing a Successful Preschool Open House

A preschool open house is an invaluable marketing tool. It allows you to showcase your program and facilities and give parents a firsthand view of what you are doing at your center. It is also important that you make a great first impression as parents will judge you and your child care center or preschool based on that first visit. Here are 10 steps for organizing a successful child care center open house.

Read More

Intergenerational Child Care Program: Building Relationships Between Children and Seniors

This post was originally featured on the CareLuLu Parents blog

One of the most beautiful relationships in life is that of a child and his or her grandparent. Unfortunately, many children these days miss out on this special relationship due a diverse range of factors, including distance, and early loss of their grandparents. For nearly 25 years, Merritt Academy in Fairfax, Virginia has provided students with a unique opportunity to develop a special relationship with a “grandfriend” through our Seniors and Students Together Intergenerational Program.

Read More

How to Run a Promotion for A Child Care Center

Offering a promotion is a great marketing tactic for any business, including a daycare or preschool. However, there are some important things to consider when running a promotion for a child care center. We will outline some of them in this article but, first things first, you might be asking…

Read More

Top 10 Qualities of a Great Preschool Teacher

This post was featured on the CareLuLu parents blog

Being a preschool teacher is a tough job that doesn’t usually entail the type of social (let alone financial) respect it should. Throw in a demanding and sometimes fussy bunch of parents (and oh yeah, their kids) and you will find classrooms led by the few, the proud, the brave, the preschool teachers.

Read More

6 Tips to Improve Your Child Care Program’s Online Profile

Having a web presence and an online profile for your child care business is of the utmost importance. To put it simply – lack of an online presence (or an incomplete or negative presence) is business suicide in 2015. In our previous post describing how child care centers and preschools can get more enrollments, the first tip is to have an online presence!

Read More

14 Tips to Make a Great Preschool Newsletter

Newsletters are a very important form of communication between families and preschools. Many parents will get most of their information about your program, schedule, and classroom activities from your newsletter. A great newsletter is not hard to create, but it does take some time and planning. Here are 14 tips for making a great newsletter, specifically for child care and preschool programs:

Read More

How I Started a Home Daycare When My Baby Was Born (and Her Dad Left Us)

This post was originally featured on the CareLuLu Parents blog

My daughter was only 2 days old when her father left us. I was totally alone. My entire extended family lives outside of the United States and I wasn’t sure of my options. It was quite frightening.

Read More

The Secret to Child Care Marketing

Local newspapers? Flyers? Open houses? Online ads?

No. No. No. And No. None of these are the secret to child care marketing.

To most child care providers and preschool directors, marketing seems enigmatic. If you are running a preschool or a family child care program, you may not have any formal business and marketing training. It is much more likely that your education and expertise are in early childhood education, child development, or family studies. And that’s a good thing!

Read More

How Much Should I Spend on Marketing for My Child Care Program?

Marketing is a key component to any successful business. It is critical that businesses advertise and market their products and services. In your case, you offer a service and you need to be sure that local parents know about it. No one will enroll their child in your preschool if they don’t know you exist! Seems obvious but despite that…

Read More